How Much Does Linus Tech Tips Earn on YouTube? ($400K – $2.8M in 6 Months)
If you've ever watched a Linus Tech Tips video and wondered whether this person actually makes a living doing this — the answer is yes. A very good one. Over the last six months, we estimate Linus Tech Tips pulled in somewhere between $400K – $2.8M on YouTube alone. Let's break down where that money comes from.
The channel at a glance
Linus Tech Tips runs one of the more consistent tech channels on YouTube, with 16.8M followers and an engagement rate of 3.8% — which sits comfortably above the platform average. They post 12 times a month on average.
- Followers16.8M
- Avg views per post1.2M
- Engagement rate3.8%
- Posts per month12
- Total content pieces7,702
Where the money actually comes from
Creator revenue is never just one thing. For Linus Tech Tips, the stack looks like this:
| Revenue stream | Monthly estimate |
|---|---|
| YouTube AdSense | $53K – $145K |
| Brand sponsorships | $11K – $88K |
| Merchandise | $336K – $2.5M |
| Platform bonuses | $100 – $500 |
Ad revenue drives the bulk of this. At 1.2M average views per video, the numbers add up quickly.
How we calculated this
These figures are estimates based on publicly documented CPM benchmarks for tech content on YouTube, industry-standard sponsorship rate cards for 16.8M follower accounts, and creator economy research. We show ranges because actual earnings vary with seasonal ad spend, brand deal negotiations, and content performance.
Linus Tech Tips has not publicly disclosed their earnings. These are informed estimates, not confirmed figures.